Communication via email seems to never go out of style, nowadays email is a powerful tool within digital marketing and has been affirmed by many companies and specialists in the area.If you dedicate yourself or have a business to business (B2B) business this article will be useful, since we give you some very useful tips to reinforce your email marketing with Business Mailing List strategy to target other businesses.

Recommendations a B2B business must follow to do email marketing with Business Mailing ListAccording to Hubspot statistics, 86% of professionals use email to communicate and, based on this, we need to rethink the use that is being given to this important medium. Think about whether some of these tips were already being applied or not.

Put cross-selling into practiceCompanies that provide services to other companies usually offer more than one service but in many cases businesses do not usually hire more than one service to that same company, most often out of sheer knowledge of their offer. Therefore, you have to start promoting cross-selling and sell more to the same customer.Cross-selling allows you to sell more to the same customer with less effort than new business acquisition entails.

When doing email marketing with Business Mailing List,it is advisable to carry out a type of segmentation by service, for example, suppose that you are a digital marketing company and as such you have countless services: social media marketing, development of marketing plans, web analytics, content generation, SEO, web development, etc…

But whoever hired you has only done it to manage their social media profiles, what if you offer an SEO consultancy, a new website or a content marketing strategy?For any business, it is essential to know what terms your products relate to and thus, when creating a social media plan, be aware of the keywords to use within your profiles.That is, the idea is that you can segment your list according to the services they have contracted and thus know what other services you can offer in your newsletters to promote sales within customers who have already tried one of your services.

Teach and make it clear what you’re willing to offer to help

If there is any resemblance between digital and traditional marketing, it is that the ultimate intention will always be the same: to sell the products and services. But current trends suggest not doing so as "directly" and using strategies like content marketing.

Then, it must be made clear to potential customers that you are willing to give the necessary tools so that he can improve his internet presence,his ROI, his efficiency.Keep in mind that not everyone who subscribes to your newsletter is at the end of the sales funnel, many of you will have to convince them to contract your services, and promotions can help you in this.

Sterling marketing solutions is one of the leading Online Marketing company delivering customized B2B Database solutions to support your sales and marketing teams in the lead generation process.

Business Email List

Sterling marketing solutions provides customized B2B email and mailing lists configured as per job functions, industry, geographic regions, demographics, size of the company.