• Tonnesen Gormsen posted an update 3 years, 6 months ago

    Digital media is growing and Google reported that 2015 marks the entire year that web searches done on cellular devices have surpassed desktop searches in 10 countries!

    Mobile has grown so rapidly that it must be currently the leading digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54% of these activity comes from apps alone, according to Comscore.

    As of April 21, 2015, Google is now indexing mobile apps, that enables these phones rank in search engine results. Look at SearchEngineLand article about app search engine results positioning. What does this all mean for you plus your business? You need a mobile app!

    Exactly what are the good things about through an app on your business?

    As mobile marketing is maintaining growth, increasingly more corporations are hopping about the mobile app bandwagon in order to connect with "on-the-go" consumers, drive a boost in traffic, generate repeat business, increase sales through better product promotion, and most importantly, be available with their customers, on his or her mobile devices, 24?7.

    Having an app for your business takes marketing efforts into a totally new level. Apps aren’t only for huge brands like Amazon, eBay and Wal-mart anymore. Medium and small enterprises are upping their marketing strategies and expanding their customer reach with mobile apps.

    Better technology has provided us the whole world at our fingertips! Cellphones have rendered pay phones and quite a few landlines obsolete since we will take all of them with us wherever we go. That gives businesses a huge marketing advantage. Here are the benefits a mobile app offers your small business as well as your customers:

    1. Reinforces your brand

    2. Increases your visibility and accessibility on mobile phones

    3. Builds relationships and loyalty using your customers

    4. Generates repeat business with app tools like coupons and loyalty cards

    5. Enhances social network strategies

    6. Connects you with "on-the-go" consumers

    7. Increases sales with push notifications

    8. Your products/services are typically open to your visitors 24?7

    9. One touch entry to your details

    10. Provide directions for your location anywhere your visitors are

    11. Fast appointment setting to your customers

    12. An application is more easy to get to and loads faster than an online site

    13. Increase customer engagement and offer value

    14. Customers have comfortable access on your social media posts

    15. Stand above the competition

    Why a Mobile App is superior to a Website

    Important thing: An application loads and operates much faster! It will only take an additional to produce whereas a website may take significantly longer, especially if the mobile user has bad reception. Mobile optimized websites serve a significant business purpose, nonetheless they don’t switch the requirement of apps. Here are a side-by-side comparison:

    • Mobile apps offer you almost immediate access on the content you will need, websites don’t

    • Mobile apps appear in the app stores, websites don’t

    • Mobile phone applications will keep your business in direct exposure to your customers through push notifications, websites don’t

    • Mobile apps are always visible on the desltop of your respective mobile device, websites are not always visible

    Do you see the power that mobile marketing apps have to offer? With features like push notifications, you’ll be able to instantly reach your clients with a smaller amount effort and time than snail mailing sales ads, not to mention, considerably less advertising costs. Nevertheless the biggest benefit a mobile app is offering your enterprise is return.

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