When you close your eyes and think of what the quintessential urbanite male looks like, a few things may come to mind: a fresh hairstyle, a groomed face, a suave suit, sharp shoes. But what many men don’t pick up on is a small detail that can have a big effect on how you are perceived: the nails.
Over the past decade, personal grooming has seen an unprecedented boom in its male clientele. From entire retail companies dedicated to facial hair and mustache upkeep to the influx of men-only salons and shops to the ever-increasing number of beauty products marketed towards guys, it’s hard not to notice the growing trends. The International Spa Association reports that men now make up over 37 percent of their clientele, a number that has literally doubled over the past ten years. This is especially true when it comes to their nail care.
Famous NFL players, celebrities, hot-shot professionals and family men; guys from all walks of life, are getting into the groove of keeping their nails clean and cut. No matter their race, job, marital status or sexual orientation, the growing trends are unmistakable. Further encouraging its growing popularity are the number of nail spas launching all over that offer things to specifically cater to male clientele, such as serving imported beer or wine while your toes get clipped and having other “add ons” like a hot shave or snazzy haircut.
So whether you’re a seasoned grooming savant or you’re working up the nerve to go for your first-ever manicure, or even if you’re desperately trying to get the man in your life to brush up his less-then-polished look, know that there are many guys out there discovering the importance of nail care as well as staying up to date on what’s happening when it comes to guys’ grooming. Among the tons of tips, tricks and trends to discover to keep your or your guy’s nails looking topnotch, you’ll be able to find them right here.
Check back here every other Tuesday for more reviews and tips on how guys are Nailing It when it comes to their grooming.