Pink Is The New Black During Breast Cancer Awareness Month

china glaze breast cancer awareness
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October is the perfect time to don your pink polish and show support for National Breast Cancer Awareness month. Each year many organizations join the fight to increase awareness of the disease and raise vital funds to find a cure, support families struggling to pay for treatment and in some cases preventative screenings. In the United States alone 1 in 8 women will be diagnosed with breast cancer and there is still no known cure.

Founded by the inspiring Evelyn Lauder in 1993, the Breast Cancer Research Foundation established the pink ribbon to raise awareness, but she knew awareness alone was not going to cure cancer. That is why her organization has invested more than half a billion dollars in lifesaving research. They seek out the brightest minds in science and medicine and give them the resources needed to pursue their best ideas to find a cure. In 2014-2015, they will award more than $47 million in annual grants to over 220 scientists around the globe. Their philosophy, “no institution can conquer this disease alone. Together, we can”.

The National Breast Cancer Foundation Inc. (NBCF) is another organization raising awareness and funds, however their approach is a little different. They have seen how increasing healthcare costs has left many women uninsured and unable to afford the costs associated with early detection screenings, that is why NBCF provides free mammograms to women in all 50 states through their network of hospitals. They also provide valuable education, support and resources for women facing this disease.

Probably one of the most well-known nonprofits fighting breast cancer is Susan G. Komen. Established in 1982, by Nancy G. Brinker who made a promise to her dying sister, Susan, that she would do everything in her power to find a cure for breast cancer. Today Susan G. Komen is the world’s largest nonprofit sources of funding with more than $2.5 billion invested in research, community health outreach, advocacy and programs in more than 30 countries. They are the only organization that addresses breast cancer on multiple fronts such as research, community health, global outreach and public policy initiatives. They also work hand in hand with local organizations and affiliates and have over 75,000 volunteers and staff working across 18,000 U.S communities to “save lives and end breast cancer forever”.

According to, federal funding of breast cancer research has seen a steady decline each year. In 2010, funding was $631.2 million and in 2012 it was down to $602.7 million. Now more than ever private and corporate funding is vital to support breast cancer research and programs.

There are many fashion and beauty brands that are releasing pink products to support this fight and raise funds. Our fav’ polish and beauty brands are creating varying pink tones to help you bring awareness to this cause.

Pedi-Sox has developed a perfect pedicure solution to keep your footsies warm, clean and protected while your polish dries. They have created a stylish power pink sock with a portion of the sales being donated to the Susan G. Komen Breast Cancer Foundation.

Pretty Please Nail Polishes is spreading the word through their BCA polish that encourages customers to name their polish with phrases such as “Think Pink!” or “Pink Is the New Black.”

Our team, are loving the five exclusive charity nail wraps designed by INNI that promote breast cancer awareness through the signature pink ribbon motif. If you donate as little as $5 to the Breast Cancer Research Foundation through, consumers will receive the INNI Breast Cancer Awareness nail wrap design of their choice.  How fab is that!!

OPI never disappoints, the brand has been helping to raise awareness and funds for eight years. Their 2014 Pink of Hearts campaign will raise $25,000 to the help this worthy cause. The kit includes a brand new confetti glitter hue, ‘The Power of Pink’ and the classic light pink shade, ‘Mod About You’.

We love the name of Morgan Taylor’s ‘Fight Like a Lady’ trio, it includes a multi-dimensional pink and silver hue, lavender delight ‘P.S. I love You’ and perfect pink ‘Lip Service. This trio of polishes retails for $20 with five percent of proceeds benefitting the Susan G. Komen Breast Cancer Foundation.

China Glaze ‘Celebrate Courage Trio’ offers three metallic colors that reflect natural beauty: ‘White on White’, ‘Tantalize Me’, and ‘Exceptionally Gifted’. From April 2014 to March 31 they are aiming to raise $1 million with sales of the product and consumer donations to the Susan G. Komen Breast Cancer Foundation.

Essie 2014 Breast Cancer Awareness Mini Cube features three mesmerizing hues for October, ‘I Pink I Can’ (pastel pink) ‘Pink Happy’ (bright pink) and ‘Pinking About You’ (a fun glitter with pale pink sequins).

Acquarella water-based and non-toxic polishes from CureDiva are specially created for patients undergoing cancer treatment. Both have teamed up to create a limited edition 2014 breast cancer awareness polish called BRAVE. A $1 from each of these fashionable opaque dusty pink polishes will be donated to

So get together with your friends and plan a polish party to help raise awareness and find a cure for breast cancer. The team will be doing just that!

Elise Wright

Elise is a social media strategist from Sydney, now living in NYC, who has a long standing love affair with the beauty industry- especially the nail industry!

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