Everything you need to know about nail polish subscription services

Subscription services aren’t a new thing, but they have been growing at a tremendous rate the last couple of years. We have seen everything – beauty boxes, hair boxes, clothing boxes, and of course, nail boxes. But not all nail polish subscription services are the same. Some offer nail polish with other beauty products, some offer nail art tools, and some are rental services. With so many to choose from, we have narrowed down the facts for you. Happy subscribing!


julep logo

The original

How often? It’s a monthly service
What do you get?  Julep polishes and beauty products
How does it work? You start your journey to becoming a Maven by taking Julep’s style profile quiz, and they base what is in your box on your answers. You get emailed a preview of the box’s contents on the 20th of the month. You can either decide you’re happy and the box will ship, or you can change your colors, send the box to a friend, or just skip a month. Boxes are shipped and Mavens are charged on the 27th of each month.
How much? $19.99/month


squarehue logo

The simple one

How often? It’s a monthly service
What do you get? Three full size pre-selected colors. Colors are curated based on season and fashion trends, and each month has a distinct personality.
How does it work? No-hassle commitment means the parcel ships monthly, and you can jump in anytime to pause or cancel your account
How much? $14.99 for the first month, then $21/month after that


color me monthly logo

The basic one

How often? It’s a monthly service
What do you get? One full sized nail polish every month
How does it work? You choose a monthly, half-yearly or yearly subscription, they pick the surprise color every month, you receive the parcel. Polish ships in the first week of the month and you can cancel any time.
How much? $7/month


nail art society logo

The artistic one

How often? It’s a monthly service
What do you get? A variety of nail art products, like nail tape, decals, 3D nail decorations, striper polish, and regular polish, as well as step by step instructional cards, and access to video tutorials and Q&As online.
How does it work? Right now it’s invitation only, but once your membership is approved you just give them your details and decide if you want a monthly, quarterly, or yearly membership. You can cancel at any time – super easy.
How much? $9.95/month


lacquerous logo

The luxury service

How often? This is a monthly service
What do you get? Think of it as Netflix for nails – you rent three luxury polishes every month. And we mean it when we say this is high end polishes only – think Chanel, Dior, Dolce&Gabbana, Nars, Deborah Lippmann.
How does it work? To be let into this secret club, you first need to request an invite. You jump online and add your favorites to your lust list. Lacquerous will then send you out 3 designer lacquers. Plot twist: the 3 lacquers are sent with pre-paid return packaging. Once they receive your returned package, you get another parcel of goodies.
How much? $18/month


cult cosmetics blackbox logo

The cool kid

How often? This is a monthly service
What do you get? Three seasonal full sized nail polishes, a professional tool (think dotters, nail art pens etc), and instructions for awesome art
How does it work? Once you sign up you automatically receive a new box each month. You can cancel at any time.
How much? $19.99 + Shipping/month, with a 50% off bonus for your first month



The all in one

How often? It’s a monthly service
What do you get? A mix of at least 5 premium samples or full sized items – think polish, hand care, and foot care.
How does it work? Polish Box hasn’t launched yet, so what you need to do is head to the website and register your interest. Once they are good to go, they’ll send you all the info
How much? Not available yet


hello darling logo

The Australian only

How often? They offer an ongoing monthly service, as well as 6 or 12 month subscriptions
What do you get? Oh so much! When you sign up you for the 6 or 12 month sub, you get the starter kit of top coat, base coat, and strengthener. Then you get two limited edition exclusive shades every month, as well as additional perks and discounts, and access to members only sales and products. This one is for the the die-hard.
How does it work? For the ongoing monthly service you get charged every month and can cancel any time. For the 6 and 12 month subs, you pay upfront, making it a great gift. Here’s the catch…it’s for Australians only. Gutted.
How much? $375 for 12 months, $295 for 6 months, $39.95 ongoing monthly


bondi new york_logo

The new kid

How often? This is a monthly service
What do you get? Three full sized Bondi New York polishes. Sweet.
How does it work? The service launches on the first of August, so register now on the website to reserve your spot. They have excellent customer service, so you can open a chat window on their site and speak directly to them.
How much? $19.99/month.

Elise Wright

Elise is a social media strategist from Sydney, now living in NYC, who has a long standing love affair with the beauty industry- especially the nail industry!

    1. You are correct, thanks for flagging that. We have spoken to Bondi New York and understand what they are going through to get all the customers their refunds – sounds like there were a lot of issues with paypal and the other financial providers!